Disaronno International B.V. in Holland extends to Belgium & Luxembourg

Saronno, 25th October 2021

Premium Italian spirits Company Illva Saronno, best known for category leaders Disaronno and Tia Maria, has today announced plans to launch its own Benelux organization under their existing daughter company Disaronno International BV.

From January 2022 Disaronno International BV will be fully responsible for the distribution, sales and marketing of Illva Saronno S.p.A brands in the whole Benelux.

The Benelux organization will be led by Bert de Winter, executive director of Disaronno International BV.

The launch of Disaronno International Benelux organization will see the mutual end of the current partnership between Illva Saronno and Coca-Cola European Partners of December 2021.

Bert de Winter, executive director of Disaronno International BV, commented: “On behalf of the board of Illva Saronno and the Disaronno International BV team we want to thank Coca-Cola European Partners for the great work they have done with our key brands. Together we have built a solid successful business with Disaronno Originale and Disaronno Velvet in Belgium and Luxembourg”.

Gregory Gobbe, sales director Belux leading the Belux team comments: It’s an important moment for the future of Illva Saronno in Benelux, after several years of distribution agreement, the creation of the ownership model is a big step to support the most loved liqueur brand in the heart of the Belgian consumers. The brand new team will be composed of talents and passionate people who will ensure the development of this brand new venture!

De Winter continues: “The next chapter for Illva Saronno is hugely exciting. We will continue bringing innovation to the core of our company with the aim of shaking up the category and further growing our already much loved brands. Together with adding good partnerships with sizeable agency brand partners in line with our company strategy in the Dutch market”.

“Our portfolio of premium Sicilian Wine Brands (Florio, Duca Di Salaparuta and Corvo) provides also a huge opportunity for us. In addition, we have significantly invested in our Irish whiskey business, creating a totally unique blend of products with a distinctly Irish look and feel under our The Busker whiskey brand. Also the recently role of qualified minority shareholder and exclusive Engine gin distributor on foreign markets, Illva Saronno aims for the new and irreverent canned gin brand to achieve international growth.”

About Illva Saronno Group

Illva® Saronno, an Italian Multinational Group with a strong strategic diversification of business. Leader in the alcoholic beverages’ world thanks to Disaronno “The world’s favourite Italian liqueur”, distributed in over 160 countries, with five centuries of history behind and other brands of great prestige such as Tia Maria, Rabarbaro Zucca, Artic Vodka, Isolabella Sambuca and Limoncello, Rump@blic and Aurum. Illva® Saronno Holding produces and sells fine quality wines as Duca di Salaparuta, Corvo and Florio. The group also found space, at domestic and international level, in other primary sectors like semi-finished products for ice-creams and baked goods with important brands as Montebianco, Prodotti Stella and Anselmi, and the Royal Oak Distillery for the production and commercialization of Irish whiskey: The Busker. The partnerships with Yantai Changyu Group-China and recently with Engine Srl for the international distribution of gin Engine and the Joint Venture with Modi Group-India, complete the overview of the Group’s activities. More than 600 employees, 30 subsidiaries in Italy and abroad.